The phrase "new design elements" refers to new features or changes made to a product, website, building, etc. that are intended to improve its appearance and functionality. These could include things like different colors, shapes, textures, layouts, graphics, and other visual components, as well as structural or functional updates. The goal of incorporating "new design elements" is typically to make something look more modern, visually appealing, and user-friendly while also enhancing its overall value and appeal.